Web design and local SEO in McMinnville, TN

Most web designers won’t tell you what a website costs until you’ve sat through a call. I publish mine.

A website for a McMinnville business is $1,500 to $3,500, one time, flat. If you want the site looked after every month, that’s $150 to $450. If you want ongoing search work on top, that runs $350 to $1,100 a month depending on how hard you’re pushing.

Those are the same numbers a business in Murfreesboro pays. Warren County doesn’t get a different price sheet.

And whatever we build, it’s yours. Domain, hosting, every password — registered in your name, billed at cost, never marked up. No contracts. Cancel any time.

Why a Warren County business needs its own page

Google doesn’t rank “a website.” It ranks a website for a place.

When somebody in McMinnville searches for what you do, Google is weighing how close you are, how well it understands your business, and how much the rest of the web backs you up. A site built for a generic audience answers none of that. A site that names Warren County, names the towns you actually drive to, and matches a Google Business Profile pointed at the same area — that one has something to work with.

That’s most of what local SEO is. Not tricks. Telling Google plainly where you are and what you do, in enough places that it stops guessing.

Your own market, not Nashville’s

McMinnville businesses get quoted Nashville prices constantly, usually by agencies that will never set foot in Warren County. One Murfreesboro-area firm publishes a range of $2,000 to $100,000+. That’s not a price. That’s a way of not answering.

You’re not competing with Nashville. You’re competing with the other three businesses in Warren County that do what you do. The site you need costs what it costs — and I’ve already told you what that is.

Someone who actually shows up

I’m in Warren County monthly. Not on a call, not in a ticket queue, in the county.

McMinnville isn’t just a community I serve, it’s home. Much of my family still lives here, and I remain actively involved with the Warren County Prevention and Intervention Coalition, helping connect our neighbors with resources for substance use, mental health, and overall well-being.

My family also owns Mimi’s Pioneer Nutrition, so I understand firsthand how important local businesses are to the strength and character of Warren County. Helping those businesses get found, and helping the entire community thrive, is deeply personal to me.

Warren County towns I cover

McMinnville · Morrison · Viola · Centertown · Rock Island

Plus Smithville and Woodbury next door, and the rest of Middle Tennessee from Murfreesboro out.

What it costs

Websites — one time, flat

Starter$1,5005 pages, contact form, click-to-call, basic local SEO, Google Business Profile connected
Business$2,500Up to 8 pages, custom design, copywriting help, full local SEO foundation
Growth$3,500Everything above, plus a page for every town you serve, a Google review system, analytics, and 30 days of tweaks after launch

Monthly, if you want it looked after — Maintain $150, Grow $275, Lead $450.

Ongoing search work — Tune $350, Climb $650, Push $1,100 a month.

Domain and hosting are separate and run about $150 to $300 a year, paid by you, in your name, at cost. I don’t mark it up and I don’t hold it.

Also on the full list: Google Business Profile Rescue at $450 if your profile is suspended or gone from Maps, plus social media and branding.
See every plan, in full →

Proof from this county

Here’s the proof — from the Warren County Prevention and Intervention Coalition’s website, which I designed and have managed since we founded the coalition.

Google Search Console chart for the Warren County nonprofit: 612 clicks, 14,200 impressions, average position improving from about 30 to the top 10 over 12 months
Search Console, 12 months: 612 clicks, 14.2K impressions, average position climbing from about 30 into the top 10.

A McMinnville business shouldn’t pay Nashville prices to be found in Warren County

You’ve seen every number on this page. Nothing changes on a call.

Tell me what you do and where you want to be found, and I’ll tell you which of the three builds fits and what it’ll cost, usually in about ten minutes.

Call or text 615-580-0699 · trey.surles@borodigital.com

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